In 1997, Harley-Davidson® Motor Company approached the Schulteti family with a new national marketing plan that would even out the distribution of dealerships throughout the Indianapolis area. As part of this plan, they wanted the Schulteti family to scout out a new location for their dealership. At the time, the dealership had only 17 employees (including family) and a rapid hiring process began. Having built its reputation on knowledgeable sales and service staff, this was a crucial period for the dealership. By the time it moved in 1998, the number of employees had risen to 32. For the first time, employees would greatly outnumber the Schulteti family members, and everyone wanted to ensure that the change was a positive one.
Since the move, the number of employees has nearly doubled and there have been additions to the facility to enlarge the service and storage areas. A focused approach to serving customer needs has allowed Southside Harley-Davidson® to maintain and grow its customer base. Many of our loyal customers are second and third generation Harley-Davidson® motorcycle owners.
Southside Harley-Davidson's goal is to satisfy every customer that walks through the doors. The Schulteti family takes great pride in knowing that our customers have grown accustomed to feeling like a part of our extended family.
Future plans for the dealership include raising a fifth generation of the Schulteti family to carry on the tradition of serving Harley-Davidson® riders.
Join us, as you always have, in supporting the lifestyle, the sport and the adventure of motorcycling. Ride free and do it safely. Thank you.
For 71 years and across four generations of family ownership, we have provided that special touch which only comes from passion, focus, and dedication to the business and our devoted customers.