2026 Let's Ride Challenge

2026 Let's Ride Challenge™

Join in honoring our heroes, Oct 31, 2026.

Join the Let's Ride Challenge® and turn every ride into support for the heroes who've served our communities and our country. Whether you ride a Harley or any other bike, your miles count toward something bigger. Once we ride 100 million miles together, Harley-Davidson® will donate $1 million to military, veteran, and first responder organizations. Register today at h-dletsride.com and let’s ride, America.

Ready to join the challenge?

Your miles will move us closer to $1 million of donations to veteran and first responder charities, but only if you log them. Visit us to record your odometer reading. Watch your miles add up toward exclusive rewards, our collective progress, and compete to win 1 of 5 brand-new motorcycles.

Ride your way into tons of prizes!

The more you ride, the closer you get to exclusive rewards like decals, coins, and patches—and compete to win one of five new Harley-Davidson® motorcycles! Visit our dealership to start tracking your miles and boost your Rev Score!

H.O.G. Bonus!

-All Harley-Davidson® riders can join the challenge, but Harley Owners Group® and Passenger members earn the most, including: 2,500 bonus points (a $25 value) in addition to their H.O.G. Ride 365™ points at the 5,000 miles ridden milestone.-A $5,000 bonus if you're chosen as a bike winner. -Enjoying all Harley Owners Group® and Passenger member benefits like H.O.G. Ride 365™ riding rewards, points for purchases, The Enthusiast print edition and unlimited roadside assistance (H.O.G.® only); and 3,000 annual bonus points (Passenger only).

*NO PURCHASE/PAYMENT NEC. THIS IS A CONTEST OF SKILL. Offered only to Harley-Davidson riders, above age of majority & legal US/DC res (excludes Hi). Other elig restrs apply. Contest starts on 3/28/2025 at 8 AM EST & ends 10/31/2025 at 11:59 PM EST. You must have smartphone/mobile device capable of scanning QR Codes to register (one time only) & obtain periodic mileage validations at a participating Harley-Davidson® dealership to compete. DATA RATES MAY APPLY. MAY NOT BE AVAIL IN ALL AREAS OR ON ALL DEVICES. Contestants are scored based on combination of miles ridden & dealer engagement credits. Results will be tabulated & winners will be determined no later than 12/31/2025. Prizes:

Black & Orange Tier GP Motorcycle (1): 2025 H-D° CVO" Road Glide". ARV: $50,999. Diamond Tier GP Motorcycle (1): 2025 H-D° Street Glide". ARV: $29,949. Platinum GP Motorcycle (1): 2025 H-D° Fat Boy*. ARV: $23,249. Gold Tier GP Motorcycle

(1): 2025 H-D Street Bob". ARV: $17,849. Silver Tier GP Motorcycle (1): 2025 H-D° Nightster". ARV: $9,999. 'GP Motorcycle winners who are eligible and active Harley Owners Group® or Passenger members prior to 10/31/2025 only will also receive $5,000 check, which will increase their prize ARV by $5,000. This is only awarded to elig Harley Owners Group® mbrs. Limit

1 GP Motorcycle/person. Each Motorcycle Prize winner must pay tag/title/dealer & fees prior to claiming Motorcycle Prize & are resp for all other taxes/costs not stated above. Other restrs apply. For full rules (incl partic dealerships, registration/ mileage validation steps, contest scoring, eligibility, winner determination & prizes) & Winners' List (avail no later than 12/31/2025), visit h-dletsride.com. Sponsor/Operator: Mighty Loud, Inc. All rights reserved. Void where prohibited. Donations made to military, veteran and first responder organizations will not affect your participation in this challenge.